Creativity in Bloom: An Interview with Irany Caro

It’s my favorite time of the quarter - another chance to sit down with one of our very talented members of Jane Rae and hear her story. Irany Caro is our floral manager, and she is the genius behind every floral piece we create. She started at Jane Rae in 2020 and has been cultivating our signature style ever since. Irany is witty, artistic, and always up for a challenge. Her determined creativity finds ways to actually create the designs we and our clients dream of.

Photo credit: Solis Photography

RO

What are some of your joys outside of work?

IC

I’ve gotten into playing volleyball more, and I think that's been fun because I'm improving. I just ran a 5k, which I never thought I would. So, that's been something that has been added, outside of work. Just being outside, I think. The most we can.

Other than that, I've been trying to get back into reading. It’s hard because of how busy it is at work so I haven’t had a lot of time to do that, but when I do I enjoy it.

RO

Who do you want to be when you grow up? Who do you admire?

IC

I truly admire my sister. The life she is building and how she is as a person. I look up to her, and I have for a long time. But recently, she's thriving and I aspire to be like that one day. Very fearless, very driven, up for adventure. I think I don't have the adventure part down quite yet to just be very spontaneous with trips and travel. I think that I look up to her quite a lot for that, that she makes time for that because it's her passion, so that's really cool.

RO

What are you proud of about yourself?

IC

Recently, I'm gonna say the 5K. I never thought I would run just to run. Like, I'm not chasing nobody. I'm not like running away from nothing. And it was fun doing that as a friend group. Because I have always seen videos of, like, okay, when you turn 30, you're gonna be running marathons and like doing brunches instead of going out. And it's so true! It's kind of crazy, but I’m proud of accomplishing that. I wasn't focused on the time. I wasn't focused on who was gonna finish first. Everyone was cheering each other on, and it was about finishing it. I can’t wait to do it again to see if I improve. It’s a personal challenge.

RO

How would you describe your design style? When I've talked to the planners, I've asked what an event designed by them looks like, but obviously you're taking direction from their designs. What parts of the designs are your style?

IC

That is hard because obviously, we create things for our clients and their style of what they want their day to look like. But the only style I've known and that I'm still developing is the Jane Rae style. You can tell Jane Rae apart with the way we use ingredients. I think we've been leaning towards more clustered, more organic looks. And that's what I like creating. That's one of my favorites - very garden-like, lush. Those terms come to mind when I think of Jane Rae as a whole. And that's a style that we're still developing. I'm excited to see what, what else we could do with it.

RO

What are some signature elements you gravitate toward?

IC

I would say ingredients that give more of a realistic approach to floral design. Like the garden, the lush hydrangeas. We've most recently worked with amaranthus more and just more of the earthy ingredients, not so much traditional. Which I like working with because they both challenge us, and they're pretty to look at.

Photo credits: Sydney Leigh, Prairie & Wild

RO

What’s a trend that you’re excited for in 2026?

IC

I think in 2026 we're gonna go back to, I don't want to call it basics, but we're gonna go back to the traditional. Not necessarily like we've done in these past few years, but even further back. Just very lush white. I'm not mad at it because we have so many ingredients that we can work with in white. But if we could do all white weddings in a very garden-like style, I think that would be fun if it came back in 2026.

RO

Do you have a favorite pop culture wedding? From celebrities, movies, anything that's like really made an impression on you?

IC

It's not a wedding, but Taylor Swift's engagement. It was absolutely breathtaking, and I think it was like a quiet luxury moment. They could have done anything or he could have designed it very extravagant, very over the top floral, and it was very much Taylor's vibe. I don't personally know her - I wish! - but it just seemed perfect for them. I loved the clustering, the garden vibe, the greenery, the vine, just so much texture, a lot of elements that went into it, but mainly like the color - very soft, very romantic. A true love story moment.

taylor-swift-travis-kelce-02-082625-ed8a42a703da4c409f262b106ce93cdc.webp

Photo credit: Klarissa Lissette

RO

How did you get into floral design?

IC

I don't know, Rebecca! I think I saw flowers as, like, I could do something with them. Like, I just felt like I could make them look good together. I didn't know what good meant. I didn't know that there are careers that could be made out of flowers. But once I started, I saw it's a medium of art. I never got into painting or too good at drawing, or all these other art forms that I've tried. I enjoyed them but I never got the joy out of them that I got with flowers. Once I started working with flowers, that's when I realized, okay, I could do something here that brings me joy and also brings someone else joy at the end of the day.

RO

You had some experience with silk floral before Jane Rae, right?

IC

I made things just to make things. That was my outlet of creating something and it happened to be silk florals. I’d never worked with fresh before Jane Rae, but once I realized that I could work with it, I was like, okay, this is where it's at.

RO

What has this job taught you and what are you continuing to learn as you design?

IC

What has it not taught me? Oh, everything! It literally has taught me everything. What to do, what not to do. I feel like I get something from every wedding. I'm always learning how to order, how to properly care for the product we get, what new product is out there. So, it's hard to pinpoint one specific thing, but if I had to choose, I think being patient with myself when I know that I have to work with product that’s so unpredictable. You have to make it work. Yeah, I feel like I'm never gonna stop learning.

Photo credit: The Archers Photography

RO

What's your favorite part of your job?

IC

I think my favorite part is problem solving with the team. It’s literally all we do. But it's so fun. At the end when we figure it out. Where we have tried so many things and we're eager to find the one solution that we want to keep using. And this goes with the whole team. It's so fun going from nothing or a small idea for a wedding, and then executing it at the end. And in all that time, we're just problem solving left and right. It's stressful at times, but it's worth it in the end.

Photo credit: Jenna Heckel

RO

That's a great segue into the next question I have which is that you work closely with the entire team, between the floral and the planners. How do you mesh design style and functionality to make an event cohesive? Because you are kind of the person in between the idea portion and the making it happen portion.

IC

It always starts with the ideas that the clients have communicated with the planners. We meet, we do the design meeting, and then, after that, the planner and I have a lot of communication throughout the proposal updates. From getting what the client wants to the floral team the week of. That's another thing that I love about my job is that I get to see from the planners’ initial idea, and see it evolving to the wedding day. It's crazy to see. It is hard work, but at the same time, it's so fun! It's so fun to talk about ideas, and when I see the planners like getting excited about a crazy install or a photo backdrop idea or something like that we've never done before. That's where it's even more fun to figure it out.

RO

You meet all of the event design clients at design meetings. Do you feel like meeting the clients in person changes how you design? Or how you approach their event?

IC

I don't think it changes, but I feel more connected to why we're doing this. I feel like, oh, yes, I remember her, she loved this, or she was very excited about an install she has, she is very passionate about certain flower. And when the client gets excited about those things or they're, like, I can't wait to see this on my wedding day. That's where I try my best to bring that energy to the floral team the week of and hype us up to create something that we know is going to be appreciated that day. And the client is waiting eagerly to see it. Pressure is on when that happens, right? But it's very exciting, and I think it gets us all very happy and excited to actually make it happen for them.

Photo credits: Prairie & Wild

RO

Do you have any specific memories that sum up your experience of Jane Rae or feel quintessentially what it's been like being here?

IC

My gosh, so many memories. I would say a lot of the core memories that will just never leave me from working here are early on when I was still learning so much. But of the big install or big wedding days that I've been a part of, I feel like I have one for each planner. It's the being on site as a whole team. Those are the days that I will never forget. Yeah, I could pinpoint a few, but it's always when the whole team is involved in some way. It's so fun to create something together. We always laugh, we always have a good time. When we unite, we create something that even blows our mind away.

RO

What are you when you think about the future of Jane Rae? What are you most looking forward to?

IC

I'm excited for bigger events. Bigger weddings. Not necessarily guest size, but just more of our designs. I feel like our designs will be elevated in the future, and I'm excited to be a part of making that happen. And just making a bigger impact on our community, I think, is what I'm looking forward to.

RO

Is there anything about Jane Rae or your position that I didn’t ask about that you’d like to showcase?

IC

Just to close it off, a lot of times, people think we play with flowers, and it's a fun, easy job. Because of our medium, how beautiful it is, how pretty it looks. But ultimately, it is one of the hardest labor intensive parts of Jane Rae. When you see it all done, yeah, it's like, wow, that's beautiful. It is a lot of hard work that goes on behind the scenes. Fun and hard work. That's what floral design is, and I think a lot of people really don't realize that until maybe they take a closer look. But as the Jane Rae team grows, I feel like people are noticing a bit more that there is a whole team behind the flowers. There is something that happens, and especially when we show up at installs. That's where. People realize dang. It takes a lot to make something pretty. It's a full-on, full-time job. So, I'm excited to show more of the floral design and what we do.